Achraf Ben Ayad was live from his position on the pitch interacting with the different official profiles of Valencia CF, especially the X account @valenciacfArab.

In doing so, he brought a different vision, proximity, and a touch of surprise to the coverage of the match on the profile dedicated to Valencianistas from the Arab world, who were able to follow their experience at Mestalla from close quarters.

Their presence -along with the attractions of the match against Real Madrid- has contributed to position Valencia CF - Real Madrid as the second match day that has generated the most interactions on the @valenciacfArab profile so far this season.

After the match, Achraf had a meeting with his compatriot Selim Amallah, international midfielder for Morocco. This activation carried out by the Communication Department contributes to bringing Valencia CF closer to new audiences in international markets with a great appetite for LALIGA EA Sports.

Countries such as Morocco, Egypt, Algeria or Tunisia, among others, bring close to one and a half million followers to the Club's digital ecosystem, making Arabic the third most used language by our supporters and also consolidating a television audience of over 38 million people at Valencia CF matches according to data from the last full season, the 2022-23 season.